Demand Generation
Plan marketing calendars, trade fair appearances, campaigns, and digital projects that build qualified demand.
Demand Generation Lead
Building demand across international markets
I help international teams turn market insight into go-to-market action, lead generation, operational workflows, and stronger partnerships across Germany, China, and Japan.
Get in touchWhat I do
How I can help
A focused look at where I create the most value.
Market Expansion
Translate market analysis into entry strategies, customer acquisition, partnerships, and cross-border execution.
Operations Leadership
Build workflows, HR structures, reporting, and tools that help international teams work with clarity.
AI & Prompting
Things I've been building
Two reference pieces from my work exploring AI-assisted strategy and workflow design.
Reference guide
Prompting Handbook
A field manual covering prompting concepts, modality playbooks, and practical techniques.
Open the handbook → Interactive mapAI Tools Landscape
A radial mindmap of the AI tool ecosystem across categories like text, design, automation, and research.
Explore the map →
About
International growth operator
Shiyun Feng — Demand Generation Lead
Shiyun Feng works across demand generation, international business, and operations, with experience in market development between Germany, China, and Japan.
She combines analytical market steering, stakeholder management, and hands-on process building to move from strategy to implementation.
- Based in
- Würzburg, Germany
- Background
- International business, operations, and German philology
- Languages
- Chinese native; German business fluent; English fluent; Japanese basic
- Focus
- Go-to-market growth and automation
Previously at
MIEBO TECH EXPORT GMBH · Z&D Consulting · Dephina Luftqualität GmbH · Julius-Maximilians-Universität Würzburg · IHK Würzburg-Schweinfurt
Contact
Let’s talk
Open to conversations about demand generation, international expansion, and operational growth.
Get in touchWürzburg, Germany